Content Creation
4 Ways to Win Your Customer’s Hearts
My dad is a fishing tackle salesman. He sells to small stores throughout the northern Illinois region, helping them to restock favorite tackles and talking them through all the newest tackle technology. In some ways, he reminds me of Willy Loman from Death of a Salesman. When I was a kid, my dad did […]
Choosing the Right Shovel For the Job
It’s a good idea to shovel first thing in the morning. Pro tip: If you happen to live somewhere that requires shoveling during a multi-day snowstorm, you don’t want to wait until the end of said snowstorm to shovel. If you live in a city or an apartment building, or you have an HOA, perhaps […]
Spring in a time of Coronavirus
Find Out How to Grow Customer Love During the fall of last year, I made an impulse purchase at Lowe’s Garden Center. I love flowers and was in the process of transitioning an empty plot in our backyard into a flower garden. While wandering around Lowe’s, waiting for my husband to track down some […]
Moxie Case Study: Customer Communication During a Pandemic
Weeks before making homemade bread was trending, our local bakery, Moxie, started giving away free sourdough starters. Around the same time, Andy, the owner, began a daily email. As things intensified with Covid-19 here in Colorado, Andy’s updates started by reassuring everyone about how they were keeping employees and customers safe. First, he started […]