Content Creation
Spring in a time of Coronavirus
Find Out How to Grow Customer Love During the fall of last year, I made an impulse purchase at Lowe’s Garden Center. I love flowers and was in the process of transitioning an empty plot in our backyard into a flower garden. While wandering around Lowe’s, waiting for my husband to track down some […]
Moxie Case Study: Customer Communication During a Pandemic
Weeks before making homemade bread was trending, our local bakery, Moxie, started giving away free sourdough starters. Around the same time, Andy, the owner, began a daily email. As things intensified with Covid-19 here in Colorado, Andy’s updates started by reassuring everyone about how they were keeping employees and customers safe. First, he started […]
Harnessing the Power of FOMO to Increase Sales
Last weekend I was in Steamboat, Colorado, celebrating my brother-in-law’s birthday with family. On one of the first runs of the day, he was flying down the slopes, just generally showing off. Hitting jumps, skiing backward, deliberately doing sketchy stuff. Until he flew off one particularly sketchy mogul and managed to “yard sale” […]
5 Takeaways From Old & New Companies Who Have “Gone Green”
Make no mistake about it, corporations want clean power. They want it because their customers are demanding that they take responsibility for their impact on the environment, and they want it because it’s better for their bottom line. Last year alone, contracts for 13.4 gigawatts of clean power were signed by corporates and government […]