Brittany Frater, Professional Copywriter

 

Brittany’s Writing

and Marketing

Musings

Time to start writing! All you need is a cup of coffee and a great idea. Why hello! Welcome to the Blog. 

Thanks so much for stopping by!

Since my love of writing was what inspired me to start my own business, I find it especially important to keep my continuously evolving musings up-to-date.

Here you’ll find insights from years of experience in digital marketing, advice & best practices for copywriting, easy wins when it comes to website copy and content, and so much more. 

Recent Posts

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Digital Marketing

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Copywriting

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4 Ways to Win Your Customer’s Hearts

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My dad is a fishing tackle salesman. He sells to small stores throughout the northern Illinois region, helping them to restock favorite tackles and talking them through all the newest tackle technology.    In some ways, he reminds me of Willy Loman from Death of a Salesman. When I was a kid, my dad did […]

Man shovelling snow off his driveway

Choosing the Right Shovel For the Job

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It’s a good idea to shovel first thing in the morning.  Pro tip: If you happen to live somewhere that requires shoveling during a multi-day snowstorm, you don’t want to wait until the end of said snowstorm to shovel. If you live in a city or an apartment building, or you have an HOA, perhaps […]

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Spring in a time of Coronavirus

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Find Out How to Grow Customer Love    During the fall of last year, I made an impulse purchase at Lowe’s Garden Center. I love flowers and was in the process of transitioning an empty plot in our backyard into a flower garden. While wandering around Lowe’s, waiting for my husband to track down some […]

Snow covered trees in Steamboat

Harnessing the Power of FOMO to Increase Sales

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Last weekend I was in Steamboat, Colorado, celebrating my brother-in-law’s birthday with family. On one of the first runs of the day, he was flying down the slopes, just generally showing off.   Hitting jumps, skiing backward, deliberately doing sketchy stuff.    Until he flew off one particularly sketchy mogul and managed to “yard sale” […]