Brittany Frater
Professional CopyWriter &
Content Strategist
Brand Personality Workshop for Tweak Social Media Marketing
Together with Tweak’s entire marketing team, we brainstormed, debated, analyzed and finally agreed on key adjectives to describe Tweak’s brand personality, values, tone, and visual identity. This resulted in straightforward copy updates on their website, and greater consistency across all of Tweak’s customer communications and materials.
Content Strategy & Creation for SaaS healthcare company, ZOLL Data
Over the course of a year, I created and then executed a Content and SEO strategy. This resulted in 65% more conversions from newly created, individual pieces of content, as well as a measurable increase in social traffic that resulted in dozens of new leads. By recruiting thought leaders to contribute the blog on specific, curated topics, we doubled the amount of views, achieving the highest number to-date, and began to see record numbers of conversions on individual posts.
Blogger Extraordinaire, Medium
With a BA in English, I have a strong writing and editing background and a deep understanding of storytelling as the core of authentic marketing. Recently I decided to experiment with my writing prowess on Medium, where I have, in short order, gained a loyal following and had my work selected and distributed through some of Medium’s biggest publications.